Anime's Media Mix

My review of Marc Steinberg’s new book Anime’s Media Mix: Franchising Toys and Characters in Japan, is up now on the Manga UK blog. It’s an incisive study of the way in which patterns of consumption have changed in Japan since 1963, placing Astro Boy and Haruhi Suzumiya front and centre in the story of how passive viewers have transformed into active fans.

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2 thoughts on “Anime's Media Mix

  1. HI, I can’t find your contact info so I’m posting here. I wanted to see if you could give me your permission to include your commentary for Golgo 13 on my US special edition DVD thats being released in July.

  2. Hi Selby, I’d love it if that Golgo commentary track appeared on the US release. Please drop Jerome a line at Manga Entertainment, though, as the commentary track officially belongs to him. Here’s hoping the two of you can work something out.

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