Over at the All the Anime blog, I review Catherine Johnson’s anatomy of online television, something that I expect has been a larger part of many of your lives this month.
“Johnson suggests regarding media in terms of three areas of investigation – content, services and frames. The first one should be self-explanatory, although there are all sorts of fun implications about how that content is paid for. These affect economics further along the chain of access, such as, for example, the nature of a preview medium influencing the number of people who have even heard of a show that they might want to buy on DVD. I am mindful, here, of Mad Men, which never had a particularly large viewership, but managed to get mentioned at every awards-ceremony and at least once weekly in the Guardian, even if it was merely a pathetic excuse to print another picture of Christina Hendricks.”