Hybrid Products

“Although Ichikohji relentlessly focusses on the big picture, his narrative implies the existence of actual personalities who must have had some blistering complaints to voice. He alludes, for example, to the difficulties of implementing software updates when a company is trying to work 24-hour days on two simultaneous productions, which made me feel for Toei’s anonymous I.T. managers.”

Over at All the Anime, I review Takeyasu Ichikohji’s new book A Development Strategy for Hybrid Products: The Case of the Japanese Animation Industry.

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