In a moment of historical irony, this column inadvertently predicted its own demise, back in NEO #233, with a comment on the rising costs of paper. That picture there is a stack of all the Manga Snapshot titles I had ready to roll for the rest of the year, which I can now chuck in the bin.

It’s been exactly twenty years since I handed in my first article for issue one of NEO magazine, a young whippersnapper of a title that would be destined to outstay them all. Anime UK and Anime FX and Manga Mania and Manga Max combined covered UK anime journalism from 1991 to 2000, but NEO magazine spanned a huge chunk of time, from 2004 to today. Gemma Cox became the longest serving anime magazine editor in British history some years ago, and I doubt very much whether anyone is going to break her record.

Gemma has spoken in interviews about the haptic joy of a print magazine – the simple value of being able to flick around and cherish, and indulge in reveries with a collection of printed pages. There’s a poster for your wall. There’s a picture of that thing. There’s an article you stuck in your scrapbook. You won’t get that on the interwebs. As of today, you won’t get it in your newsagents, either.

Twenty-five years ago, Jim McLennan, the editor of Trash City magazine, stated that the ultimate aim of anime journalism was to render itself obsolete. The last anime journalist out of the building, he said, could turn off the lights, because if the mainstream was carrying anime coverage alongside real films, interviewing anime directors, and reviewing the new titles, then there was no need for a specialist sector.

When athletes are flashing Dragonball Z hand signals, and Uniqlo sells Evangelion T-shirts, anime is certainly mainstream… in a sense. But for every Makoto Shinkai interview in Sight & Sound or SFX, there are a dozen TV shows that go unnoticed, and a cluster of movies that get no attention at all. That’s going to be someone else’s problem from now on.

Print costs money, and everybody on the web wants everything for free. When the All the Anime blog was shut down earlier this year, I was told that kidz today aren’t interested in “long-form journalism”, which apparently means 800 words or more.

So, what happens next? After 33 years of print anime journalism in the UK, I guess it’s time for me to go looking for another job, and for the internet to put its money where its mouth is. What happens next could even be up to you.

Jonathan Clements is the author of Anime: A History. This article first appeared in the 245th and final issue of NEO magazine, November 2024.