Who Will Make Anime Now?

Over at the All the Anime blog, I review Tadashi Sudo’s just-published book on disruptions to the Japanese animation business.

“Sudo’s book is no simple statement of the obvious. Despite its pocket size, it is an admirable synthesis of two decades of anime business writing, and of the immense changes wrought upon the industry by developments in technology and shifts in demographics. China is, sensibly, a huge part of his argument, as he deals with the seemingly unsolvable problem of pushing Japanese products into a marketplace with willing fans but hostile gatekeepers. He not only points to the disruption of traditional models, but also the growing influence of the likes of Netflix and Amazon in how anime is watched, and how it is funded in the first place. He also deals directly with issues of single personalities, and how they might be expected to influence the business.”

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