The End of Saturday Morning

“Certain non-Japanese producers, post-Pokémon, were indeed actively reverse-engineering its success, asking what it was that made anime special and attempting to implement that – I know this because I was paid a lot of money to tell them… [O’Melia] focusses on some interesting areas within reception studies, particularly regarding the hybridity of global broadcasting. She notes that, like British television in days past, Japanese television has exerted a recognisable impact on American broadcasting, contrary to many scare-mongering claims that American media are being hurled at the world on one-way tickets.”

Over at All the Anime, I review Gina O’Melia’s account of the time that American children’s television began turning Japanese.

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