I have been having a good giggle this week at the redesigned election posters at http://www.mydavidcameron.com. for readers outside the UK, this is a site that lampoons the opposition election campaign by inviting the public to creatively vandalise one of their posters. The example illustrated, by one Ian Yates, is particularly nice, although I am baffled by the UK public’s supposed indignation about one element of the campaign.

There are plenty of things to argue about in British politics — real issues like education, health, crime and defence. And yet a large proportion of this week’s debate seems to have been about the fact that the picture of opposition leader David Cameron has been *airbrushed*. As if this is some sort of sin against nature.

I find it odd largely because the newspapers and TV shows behind this furore will be fully aware that everyone is airbrushed. On my days as editor of Manga Max, Vanessa the designer used to spend hours touching up the covers, even though they were often supposedly flawless anime digital images to begin with. She spent similar intricate efforts making the insides of the magazine look nice. Few images available to the press are ever plug-and-play.

Back when I was a presenter on Saiko Exciting on the Sci Fi channel, there was a brief storm in a teacup over the revelation that I wore make-up on air. This was whipped up by some people who thought that there was something unmanly about it, as if I were duping the viewers by not letting them ogle my zits. The plaintiffs seemed unaware that everybody wears make-up in TV, because you’re sitting under zillion-watt lights that make you look like zombies otherwise.

Most large-scale advertising images are doctored. If you’re on an billboard at 1200 dots per inch, why on earth would you want to look bad?

This isn’t even new. There was a little squib of fun in the 1940s, when a British politician’s wife, Lady Diana Cooper, was amused to discover that the president of Finland, Carl Gustaf Mannerheim, was wearing make-up when he met her. She didn’t consider that Mannerheim was also meeting the press that day, facing down the world’s media, and hoping not to look like someone who had been living in a shed in the forest.

A digital effects technician of my acquaintance got his first break in the industry going through a film that you have heard of, frame by frame, gently erasing the blemishes from the face of the leading lady. An actress of whose career you are aware, sure to be named in the top ten actresses you come up with if I asked you to list them, has an asking price that includes a million dollar fund to clean up her image digitally. Now, politicians are not actresses, but give them a little credit. If David Cameron had a big spot on his nose on the day that picture was taken, only a complete idiot would run with it as a campaign image to get him elected.

In the movie field, there’s a broader issue. If you’ve got a copy of Schoolgirl Milky Crisis the book, you may have already read my discussion of the possibility that animation is now perceived as a threat to “real” films. Some forms of artifice, it seems, are more acceptable than others. Special effects that make actors look good are welcome to many Motion Picture Academy voters. Special effects that make actors redundant are a very different matter — a large proportion of MPAA voters are thespians. As “animation” becomes so heavily integrated into special effects, and special effects so heavily integrated into live action, that we see “live-action” films that are almost entirely “animated”, the chance finally arises that a “best actor” award might go to a cartoon character, that a “best movie” Oscar might go to a… well, a cartoon.

You know, I don’t think David Cameron’s people are all that worried about the satire. I think they are telling themselves that no publicity is bad publicity, and, I suspect, storing up a whole series of stories about their rivals in the Labour party (shock!) wearing make-up and doctoring their photographs, ready to roll at the next news cycle. But as for David Cameron’s long-lost cousin, James, artifice is something to be proud of. He might even get an award for it.