Last month I met an animation director from a well-known company, who let me in on a little trick of the trade. He had grown tired of endless meetings with licensors and advertisers, wherein stuffed shirts would look up from their Blackberries for just long enough to say something, anything, that made it look like they were paying attention.
There are politics at such companies. People want the boss to remember that they were in a meeting and that they made a contribution, and that invariably means pointing at something in the rushes or the storyboards, and saying that they don’t like it. Job done!
Except if someone is picking holes in your cartoon just to impress the boss, you don’t want to get it absolutely right first try. Instead, you want to come up with something that really, obviously, needs fixing, so the drones can point it out, and you can get on with your job without having to change the scenery, replace your lead, or anything similarly pointless.
And so, in new work for corporate clients, the animation company now includes an incongruous blue duck in every piece of work. Doesn’t matter if it’s an advert for funeral homes or a party political broadcast by the Independence Party, they’ll shove a blue duck in it. It’ll be there, waving nerdily at the camera, or tripping on a banana skin in the background. And it’ll look calculatedly stupid.
“I love the storyboards,” the suits will say. “But can we lose the blue duck?”
That, at least is the plan.
But looking at certain anime works, one wonders if the joke hasn’t backfired awfully. How many anime mascot characters started out as a blue duck gambit, only to unexpectedly meet with management approval. Did anyone seriously ask for Ulysses 31 to have an irritating robot in it? Does Tekken: Blood Vengeance really need a comic-relief panda?
But maybe a few films could be improved by a blue duck. A little quack levity in Legend of the Overfiend, perhaps. Or a bit of comedy business in Grave of the Fireflies? It might work…
Jonathan Clements is the author of Schoolgirl Milky Crisis: Adventures in the Anime and Manga Trade. This article first appeared in NEO 93, 2011.

So I told her about
“I’ve got a translation of
Gaius Verres was an asshole. He persecuted the Roman citizens that he was supposed to be ruling. He exploited a disaster on the mainland in order to line his own coffers, by accusing locals of harbouring escaped slaves. A man who stood up to him was so badly beaten that he died from his injuries. Another was crucified in sight of the mainland, taunting him with the knowledge that he died almost, but not quite out of the jurisdiction of the man who’d had him killed.
And so my neck-deep wade through Japanese-language books on anime has continued, most recently with the NTT collection of scholarly essays
I’d believe it if NTT Shuppan had not answered within the year with an all-Japanese collection. There is no question about the anime book of the year 2011 — that award surely goes to Anime Studies, edited by Mitsuteru Takahashi and the omnipresent Nobuyuki Tsugata. Anime Studies contains ten chapters of detailed commentary on many interesting areas in the anime field, including education, intellectual property and national animation policy. The authors include academics, but also producers and directors, most notably with a chunky section from Ryosuke Takahashi about Tezuka’s anime “revolution”. Anime Studies is the book to which I wish every Western scholar had access, laden with charts and diagrams explaining the way that modern anime works, but also with informed references to peripheral areas, and, that greatest rarity in books on anime, a functional index.
Anime directors continued to be feted with studies and analysis, notably in books about
You’ll notice, perhaps, that many of the books have dully typographical covers. In a country where Japanese studios will often charge magazines even for illustrations used to accompany rave reviews, the studios are often their own worst enemies when it comes to picture sourcing. I am pleased to note that the current crop of Japanese academics and scholars have simply given up playing the studios’ game, and instead published the texts that they want to publish, without bending over for outrageous fees or assenting to textual tampering — here’s a hello to the idiot who tried to get us to lie about the production details of his company’s movie in the
There is still a good deal of pretension awash in the anime field. A
In this periodic round-up, which I have previously run in