Tenamonya Voyagers was pretty awful. It was a cynical, half-hearted space opera that nobody found particularly amusing, and which plainly bored its own animators so much that they simply ended it in the middle. However, it remains a landmark in anime history because when Bandai decided to release this obscure 1999 title in America, they did so solely on the new-fangled DVD format.
The US release of Tenamonya Voyagers was the first real sign that VHS was dead. It was a message to those people who hadn’t yet bought a DVD player that someday soon, maybe not today, maybe not tomorrow, but soon, they would need one if they wanted to see all the new anime, because their VHS was going out of date, and would no longer be supported by new ‘software’.
I mention this in order to point out that Bandai is a company that often thinks way ahead of the curve. And in case you haven’t already heard, Bandai is a company that will now be dropping DVD from its activities in America.
Old orders will be met. In the event that a million people suddenly want a copy of The Girl Who Leapt Through Space, they’ll run off some more. But Bandai America is giving up on DVD and leaving it to others to take the risk on licences, spend the money and get pirated.
You can forget Blu-ray, too. Bandai can’t be bothered with that either. Why should they, when a bright digital future awaits of direct downloads and streaming, hopefully legal?
If you were wondering what this means for you… right now, not a lot. You’ll still see Bandai shows released on DVD by other companies, like Manga Entertainment’s Ghost in the Shell sublicence. But be aware, Bandai America just essentially announced what many in the anime business have been thinking for five years: that the next format is no format, and the smart money is getting out of what the Japanese call ‘packaged goods’ – which is to say the actual, physical discs that anime currently comes on. Ten years from now, I suspect, there will still be DVDs in existence, but they will be much more bespoke, much rarer, and hence much more collectible.
Jonathan Clements is the author of Schoolgirl Milky Crisis: Adventures in the Anime and Manga Trade. This article first appeared in NEO #95, 2012.