Like some magical artefact pulled from an Anywhere Door, the Doraemon manga suddenly arrives in English, in its entirety! Yes, that’s 12,000 pages of one of Japan’s best loved comics, a valuable missing piece of the manga puzzle.
Publishing Doraemon in its entirety is a big risk, but not as big as it once would have been. E-publishing means that the owners, Fujiko Pro don’t have to print ten thousand copies of a 12,000-page manga, but can store it on a hard-drive and wait for your money. More crucially, the long-running adventures of the time-travelling blue cat arrive part-funded by a Japanese government initiative.
It’s been five years since this column speculated about the likely bail-out package for Cool Japan (NEO #60). But finally we have the Japanese Contents Localisation or Promotion fund, or “J-LOP”, as it appears to have been termed by whimsical policy wonks with a love of Jennifer Lopez. One of the few schemes to survive the collapse of the Aso administration, J-LOP offers millions of pounds to subsidise the translation or promotion of Japanese works.
J-LOP is an impressive exercise in trickle-down economics, an incentive scheme for copyright owners (not publishers or distributors) to push their work in new markets. And while it can front up to 70% of the costs, the owners still have to come up with some of the cash themselves – this is mainly going to be a scheme that benefits the rich, in the expectation that their ventures generate employment for the rest of us.
So it’s a job creation scheme to attract foreign money, thereby creating work for Japanese tax-payers on which they can pay tax. It is, according to its website at j-lop.jp, also a tourism initiative, in order to keep foreign readers and viewers enthusiastic about Japanese stuff. One wonders if Doraemon is merely the first of many classics to get a leg-up, but I suspect that canny form-fillers will soon be at the trough, applying for subsidies not for worthy wallflowers, but for fan-bait that would have got translated anyway. A heroic tribunal will apparently be on hand to stop this happening. Now there’s an anime waiting to happen…
Jonathan Clements is the author of Anime: A History, published by the British Film Institute. This article first appeared in NEO #123, 2014.