Videosyncratic

Up now on the All the Anime blog, my review of Jon Spira’s Videosyncratic, an account of life in the video rental trade.


“I am already encountering students and researchers with no memories of the media of the 20th century, who never had to fast-forward through a Simon Bates warning; who can pause and rewatch with pinpoint accuracy; who do not appreciate the concept of waiting, of not bingeing. They need to read this book.Spira helps ground his readers in a historical context by rewinding way, way back, to the kind of customer journey his great-grandfather would have had to go on to see a screening of Fritz Lang’s Metropolis in 1927. He’d have had to dress nicely, and get the bus into Central London, and sit through the preliminary programme with its Wurlitzer serenade and newsreels, and concentrate really hard because he was unlikely to see it again. And today? As Spira notes, you don’t even have to get out of bed to be able to access a bunch of variant Metropolis movies on your phone. Some of which, you don’t even have to pay for.

“But Spira is interested in his own culture of entertainment. More specifically, the generation spanning 1983 to the early 2000s, the first generation that was effectively given control over exhibition. For people of Spira’s era, the VHS cassette could turn your home into a cinema and your lounge into an archive. It was, as Yasuo Nagayama observed in his history of Japanese fandom, a huge disruption to the nature of film-watching all over the world, equivalent, in his words, to ‘the discovery of time travel.'”

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