Are You Experienced?

Big corporations are introducing a new job title, the Customer Experience Officer or CXO. His or her job? To understand the “journey” that customers make to buy a product. One suspects that the acronym came first, with some bright young marketer wanting to spiff up his business card with something that looked a bit like “Chief Executive” to the uninformed. If I were feeling cynical, I might even suggest that the entire position is little more than a rebranding exercise to keep companies spending on a particular kind of consultant that doesn’t necessarily do anything. The duties of a CXO, at least on paper, are the sort of thing that any company worth its salt really ought to be filing under “competent marketing.”

But it’s an interesting set of questions for the anime business. What is an anime customer’s “journey”? Where does it take you? Which shops, which town centres, what websites? What snags are there that inhibit your enjoyment – customs fees, posties who don’t bother to ring your doorbell before leaving a “You Were Out” card, or perhaps parents who won’t put Sekirei or Dance in the Vampire Bund on their Visa card on your behalf? These are all variables that a CXO might look at in search of ways of creating happier anime fans, and when explained in that fashion, it seems like a persuasive profession.

One question keeps leaping out at me when I consider the Customer Experience of anime fans, and that’s just how much effort some companies seem to expend appealing to people who are not their customers. One industry insider, who wished to remain anonymous, notes that he had given up offering cosplay prizes, because the amount of costumes for certain shows pre-UK release implied that the cosplayers were too busy torrenting his product to actually fork out for it. His suspicion was confirmed by the alacrity with which one competition winner greeted the receipt of a prize DVD she should, by rights, already have owned.

The question of who is actually buying anime, and who is surprisingly not buying it, is the sort of thing a CXO would answer…

Jonathan Clements is the author of Schoolgirl Milky Crisis: Adventures in the Anime and Manga Trade. This article first appeared in NEO #92, 2011.

Dreamers of the Day

iraq_uk_history

Some time ago I was asked to contribute something to a very special book, in which several writers approached the subject of Doctor Who encountering Lawrence of Arabia. I chose to concentrate on Lawrence’s attendance at the Paris Peace Conference, and because I could only spare two days to do it, wrote it as a 300-line poem.  The book was made as a very personal wedding gift for a Dr Who fan from his frankly loopy wife, so I think there are only about five copies in existence. And I’ve got one! I usually write for money, so it’s probably the only fan fiction I am ever likely to produce, but I was quite pleased to have crammed all 12 Doctors into a single work. There are many Easter Eggs in here for those who know the worlds of Who… or indeed Lawrence, or I suppose, the Paris Peace Conference.

————————

Ohana hungered for the gaze

Of others, basking in the praise of their attentions at Grand Balls

At gin-soaked parties, vaulted halls. She waited eagerly for cards

Of invitation – vellum shards for Hotel Somethings, Palais Thats

Where through a sea of diplomats she’d glide in elegant brocades,

Black hair a sculpture in pomades, her skin a doll-like ivory

A beauty there for all to see. Some of the men had brought their wives

Who stared at her with eyes like knives and whispered that this child of Asia

Was merely a transplanted geisha, which was the truth. And to be sure,

She was a youthful twenty-four, a little girl from far away,

Her task to make an evening gay with laughter, jokes or samisen

A haiku line or five or ten. A revered art in Tokyo

But here in Europe, who could know her fine poetic masteries

When only parsed in Japanese? Unable to correct this flaw,

They thought her just Saionji’s whore. Her aging Prince, with leathered face

Could wow the crowd with mots francais. He spoke it well to much delight

And so at every Paris night, when talk soon turned to books and songs,

The Conference and righting wrongs, Saionji got along just fine.

Ohana sunk her woes in wine. She sneaked out to the balconies

For cigarettes in twos and threes. She walked among the breathless throng

A sight that lasted for too long. A striking red-clad Japanese

Amazed Versailles societies, but with the summer turning cold

She felt her novelty grow old. A newer belle called Oei Hui-Lan

Fluttered beneath a feathered fan. She chased the Chinese delegate

And caused the press to speculate that marriage might be on the way,

Which made the news reporters’ day but left Ohana in the dust.

Though stay she did, as stay she must. The jealous women bad enough,

Ohana found it even tougher dealing with the leering men

Who gathered at the bar, and then would proffer drinks or light a match

And always try their best to snatch a foreign woman to their bed.

She hated them. Except for Ned. Continue reading

Operation Yashima

And so, as the nights grow longer and the need for air conditioning reduces, the Japanese government has finally relaxed its emergency power-saving measures. Put in place after the March quake/tsunami and Fukushima shut-down severely compromised the power grid for Tokyo and all points north, these directives urged factories to reduce their electricity usage by 15%.

Some people are still wondering how the loss of a single power station can cause such upheaval. It’s not just about the accident at Fukushima, it’s about the fact that the super-modern nation of Japan has two different power grids, running on different frequencies. Back in the days of Japan’s rapid modernisation, a French company installed the grid in one part of the country, and an American company installed the rest, one on 50Hz, and the other on 60Hz. As a result, diverting power from the south to the north is not so simple.

Although the directives only applied to big corporations, the rest of the Japanese soon rolled up their sleeves and muscled in. Aircon thermostats were cranked up so that they only cut in when the heat was truly unbearable. Office dress codes were relaxed to allow men to take off those jackets and ties. Meanwhile, all over Japan, a grass-roots economy drive began to tweet ideas for saving energy.

Meetings were held outdoors, if a park was nearby. Someone reminded people that it was hot enough to dry clothes on lines instead of in tumble dryers. And so on. And if you’re wondering what this has to do with Japanese cartoons, it is another example of the far-reaching power of the anime image. The hash-tag for all these suggestions, presumably kicked off by an anime fan with a sense of humour, was #yashimasakusen, a reference to episode six of Neon Genesis Evangelion. The titular Operation Yashima, for those that haven’t remembered their Gainax lore, is a military action in which the entire electricity grid of Japan is diverted to power up a massive sniper rifle. This wasn’t played up all too much in the recent Rebuild movie, so whoever came up with it was an old-school fan of the original TV series. And their little joke was the best bit of PR Gainax have had in a decade.


Jonathan Clements is the author of Schoolgirl Milky Crisis: Adventures in the Anime and Manga Trade. This article first appeared in NEO #91, 2011.

Doctrine of Lapse

Behind the link, James Hidahl in Texas interviews me about regional lockout on DVD and Blu-ray players, and what it all means. Includes a comparison of fan entitlement issues to the behaviour of the East India Company, and allusions to several import/export scandals from the anime business in recent years. Also an entire article by Ben Carter from Manga Max in January 1999, one of the first ever pieces to address lockout in print.

Another Manchuria

I have to spend a lot of money on Amazon Japan – sometimes I remember to write down my better discoveries, so that other researchers don’t have to take pot luck with cripplingly expensive postage.

For the last five years or so, I have been eschewing English-language guidebooks and relying on Japanese ones, not only in Japan, but also in parts of China. My favourite are the beautifully comprehensive Rurubu magazine-format tourist guides, that have helped me navigate the wilds of Amakusa and Hokkaido, Shanghai and Taiwan. But sometimes, you need something a little more specialised…

Manchuria Off the Tourist Track, by Keiji Kobayashi is a marvellous idea – a travel guide to Manchuria that highlights the region’s past as a Japanese puppet state. Kobayashi mooches about the modern-day Chinese provinces of Heilongjiang and Jilin, poking around odd monuments, and old buildings that are leftovers from the days when Manchuria was Japan’s own little exercise in imperialist expansion. This is where Mannerheim led a cavalry charge through the city centre of Mukden, against Japanese gunners, although Kobayashi also has time for the obscurer historical individuals, such as the grave of Verda Majo (1912-1947), the Japanese revolutionary who wrote books in Esperanto arguing for the freedom of China.

Some relics are long gone. The Japanese who remained behind have largely faded into the local population, and three generations of Chinese history have added their own artefacts. Shenyang train station is still there, but the nearby memorial to the fallen of the Russo-Japanese War has now been replaced by one of the ubiquitous statues of Chairman Mao. Kobayashi, ably aided by his photographer Ribun Fukui, chronicles the ghosts of Manchuria’s Japanese past, including the brutalist monuments to Japanese aggression, and carefully preserved sites of Japanese atrocities, some of the skeletons left in piles where they were found.

Manchuria is such a fascinating place, and includes the former capital of the Manchu dynastic founder Nurhachi; the great monumental tower built by General Nogi and Admiral Togo to honour their fallen men; Harbin, a Russian city on Chinese territory. They even dig up the old Man’ei Studios, once the largest film studio in Asia, that cranked out films in Japanese for the local population, now largely forgotten in film archives. Once the “cockpit of Asia”, Manchuria is now far off the tourist trail, but seems like one of the most exciting places for anyone in search of a glimpse of yesterday’s tomorrow. It is a sci-fi future that failed, and all the more interesting for it.

My Book of the Year

And so we come to the Book of the Year round-up. I’m not waiting till the holiday season this time, as I realise that many readers would prefer to hear my thoughts now, just in case it inspires their Christmas shopping. And why not? Buy someone a book for Christmas this year. It’s more fun than socks.

Well, your mileage may vary. Runners-up from my reading this year include the utterly filthy Decadence Mandchoue: The China Memoirs of Edmund Trelawney Backhouse, rescued from obscurity by Derek Sandhaus in a beautiful hardback edition by Hong Kong’s Earnshaw Books. I was left thoroughly depressed by Paradise Found, an informative account of the American ecology on the eve of the arrival of European colonists. Also, sped to me on the day of its publication, Matthew Sweet’s West End Front: The Wartime Secrets of London’s Grand Hotels.

Sweet’s previous books changed the way I wrote history; I have come to love his persistence in tracking down testimonials rather than memoirs, a dogged quest that often seems to find him sipping tea in old people’s home while the spivs, movie stars and spies of yesteryear struggle to recall their glory days. West End Front is a carnival of (largely) ghastly people, often described with Wodehousian glee, and Sweet presents a superb angle on the culture of WW2, from the switchboard operator who overheard of the war’s arrival before the rest of the country, to the huddle of ousted politicians listening on a hotel radio to the news of Japan’s surrender. Kings in exile, hookers on the make, and Marxists in search of a bespoke bomb shelter all rub shoulders in Sweet’s vivid account, some under the mistaken impression that the solidly built hotels of London were “bomb-proof.” I would say more, but Simon Guerrier already has.

For the second year running, my fortnight at Scotland Loves Anime found me raiding the Glasgow Waterstone’s, coming away with the wonderful Lore of Scotland and The Faded Map, a run-down of the various kingdoms once found in Caledonia. The focussed, localised Faded Map has been overshadowed somewhat by Norman Davies’ sprawling Vanished Kingdoms: The History of Half-Forgotten Europe, which offers potted histories of continental also-rans such as the Byzantine Empire, Aragon, Burgundy and Tolosa. But through no fault of Davies, I was left slightly more satisfied by The Faded Map, partly because it set its sights very small, on Scotland, and hence was able to be far more comprehensive. There is a picky, ungrateful sense of entitlement that comes over the reader of Davies’ larger work, as one starts to wonder about all the vanished realms he’s left out – what about al-Andalus? The Danelaw? The Austro-Hungarian Empire…? His book is popular enough and has made it onto many other best-of lists this winter, so perhaps it will soon gain a companion volume. If it does, may I plead with his publishers to make a better book. For £30, I would prefer one that doesn’t start shedding its pages before I’ve even got halfway in. By the time I finished, it was less of a book than a sheaf of papers.

Lost Colony by Tonio Andrade is an impeccably researched account of the fall of Fort Zeelandia in Taiwan to the “pirate king” Koxinga, a.k.a. Zheng Chenggong, Coxinga, the Knight of the Imperial Surname, etc. Barnacled with grants and fellowships, and aided by four research assistants, Andrade reframes the story of Fort Zeelandia in terms of the popularly-held idea of the inherent superiority of the modern west. He points out that when the Chinese first met with European military might, the Chinese won, and ponders if the victimhood of the 19th century was an anomaly. Entertainingly, Andrade is not above arch comments about the Dutch disaster as it unfolds, and has the odd achievement of including a chart that made me laugh out loud. It’s a list of defectors in each direction between the Dutch and the Chinese, but is set up with such mathematical precision that it allows for the possibility of half a defector. A lower torso, perhaps? For reasons I don’t quite follow, this playfulness also extends to the book’s cover, which shows a picture of Batavia, not Taiwan at all.

When I clicked a copy of Andrade’s book into my shopping basket, Amazon kindly informed me that “people who bought Lost Colony also bought Coxinga and the Fall of the Ming Dynasty by Jonathan Clements”. This is somewhat ironic, since Coxinga and the Fall of the Ming Dynasty is entirely unmentioned in Lost Colony, which has the gumption to bill itself as an “untold story.” There’s some half-hearted hand-wringing in Andrade’s acknowledgements about his “scholar’s discomfort” with this claim, but it apparently didn’t bother him enough to actually do anything about it. Which is a shame, because Lost Colony is an excellent book, and now many would-be readers will be confronted its spurious “untold” assertion every time they browse an online bookseller.

It is, one presumes, because academic presses do not wish to dirty themselves with citations from the garish world of commercial publishing, a reluctance which, to some extent, I do understand, particularly if someone has inconveniently told your “untold” story eight years previously – and I, of course, was not even the first. But if you are going to dismiss popular predecessors as beneath your notice, please don’t succumb to the hucksterish allure of misleading, grandstanding titles. Untold, my arse.

Which brings me to my actual book of the year, which I doubt very much you could buy even if you wanted to: China on the Western Front, by Michael Summerskill. Untold? No. Unread? Seemingly. Unloved? Absolutely not. It’s an amazing book about the Chinese Labour Corps, nearly 100,000 men who came from China to dig trenches and unload ships in a Europe starved of manpower during WW1. Eight hundred of them died, mainly from the influenza of 1918, although several dozen died in bombing raids and German attacks. It was published in 1982, and is so obscure that the School of Oriental and African Studies library doesn’t have a copy. It’s a paperback of less than 250 pages, acquired for the princely sum of £85 from a second-hand bookseller who knew exactly how much it was worth to me. I bought it because I’m considering writing a book of my own about WW1 in the Far East, and the fact that 100,000 Chinese put a girdle round the Earth in order to drag corpses from the trenches at Verdun is simply fascinating. Summerskill plainly found his obsession so odd, so unique, that no publisher would touch it. He published it himself, in numbers so tiny that I doubt there are three copies left in Europe. But nevertheless, thanks to the interwebs, I was able to find a copy. And if Summerskill’s family ever want to republish it, they could have it available on the Kindle in days. Has its time come? I hope so.

Instead, the most accessible book on the subject is another product of the modern age, an obscure 1919 account by a white officer in the Chinese Labour Corps, brought back into print by the Imperial War Museum, and maintaining its cheerily racist original title: With the Chinks. It doesn’t hold a candle to Summerskill, but was a fun read. [Time Travel Footnote: John Watson points out that this book came out this year.]

We stand on the verge of a sea-change in publishing. Summerskill’s book, still a great rarity in 2011, might easily be a similar print-on-demand or e-Book commonplace by this time next year, easily rushed to your door or to your tablet. I have two books coming out in 2012, and for what is for me the first time, both will be in dual paper and electronic versions as my publishers wake up to the potential of new media. My reading this year has been skewed more than ever by the technology that delivers it to me. Amazon, in particular, reminds me to put money down on books I forgot I once wanted, or hunt down obscurities that might have eluded me in a bookshop. I have also noticed with increasing regularity, the number of books from academic presses that have clearly been printed on demand, to meet my order and not in anticipation of it. Nothing, however, quite competes with the joy of poking around a real-world Foyle’s or a Waterstone’s, where acres of new worlds are waiting to be discovered, analogue style.

I’m not one of the publishing doomsayers. There is certainly a paradigm shift in the way that books are sold and consumed, but if anything it makes the field more financially rewarding for writers, not less so. I have certainly benefited from both paper and e-sales this year. I suspect that within the decade, the default condition of all books will be electronic, and that old-fashioned people like me who want it on paper can pay to have their digibook made real, much as 18th century bibliophiles popped down to the printer to have their papers bound. But there will be a transitional phase when electronica dominates, and when that comes, you’ll have a lot more trouble putting a ribbon around it and giving it to your dad.

So buy someone a book for Christmas this year. Next year you might have nothing to give but electrons.

Don't You Know Who This Is?

mito komon

I wander a traditional Japan of backstreets and stone lanterns, with wooden buildings and paper walls. I think I took a wrong turn somewhere by the blacksmith’s, and need to retrace my steps if I want to get back to the pleasure quarter. As I head back towards the Yoshiwara, I bump into a samurai leading two associates across a stone bridge. We bow at each other curtly and he rustles onwards with a scowl. The lower-ranking lieutenant behind him rolls his eyes at me playfully, pointing at his sullen associate as if to say, “Bad Agent Day.”

Toei’s Kyoto studios, a series of nondescript warehouse buildings in a long line by the railroad tracks, is closed to the public, but literally anyone can walk in off the street to wander the neighboring Movie Village backlot. Comprising several blocks of period housing, the Movie Village stretches from a Victorian-era town square complete with trams and coffee house, to a sector of samurai-era Tokyo that includes an attractive replica of Nihonbashi bridge, a pleasure quarter, merchant housing, a courthouse, and a prison. Wait for a gap in the milling school children and tourists, and the opportunity presents itself for a snapshot of the Japan of two centuries ago — a situation helped greatly by the many samurai, artisans, and geisha wandering the lot in full costume.

The Movie Village isn’t so much a theme park as a working studio. Sure, there’s a museum to the Power Rangers and their greatest enemies, some of the houses have been turned into snap joints where you can have your photo taken in samurai get-up, and there’s a ninja booth where you can throw shuriken at targets to win prizes, but all the minor attractions play second fiddle to the Movie Village’s true function, as a giant location set for samurai dramas.

Attend the Movie Village on any given day, and you can easily find that the courtroom area has been cordoned off to shoot a finale for next season’s Toyama no Kinsan. Don’t bank on always seeing the robotic sea monster that pops out of the SFX lake, since there remains an eternal possibility that it will have been turned off for the day so that someone can film a dockside sequence for Ooka Echizen. On the day I’m there, they are recording the latest episode of Mito Komon, a series that has been running intermittently since 1969. Mito Komon is the apocryphal tale of Tokugawa Mitsukuni, uncle of the Shogun Tsunayoshi, who wanders seventeenth-century Japan in disguise, observing criminals as they prey on the innocent. At the right moment towards the end of each forty-five-minute episode, Mito’s retainers will stop proceedings and brandish the Shogun’s seal. They point at the unassuming old man and bellow: “Don’t you know who this is!?” and Mito throws off his disguise.

A runner with a loud speaker tries with increasing panic to control a group of bewildered kids from San Francisco, who still think this is your average run-of-the-mill theme park, and don’t understand why they can’t cheer every time the samurai on the other side of the square fight each other.

There is a rustle among the Japanese crowd and a series of excited “Ooohs!” as a man in peach-colored robes and a white goatee rides onto the set on a small silver scooter ready for his next scene. It is Kotaro Satomi, the latest of several actors to play Mito Komon, who has been with the series for so long that he also played one of Mito’s young companions during the 1970s and 1980s. He stares in bewilderment at the San Francisco school kids, who stare in bewilderment back. As the seconds tick by, it becomes obvious that if someone were to brandish the Shogun’s seal at this moment and ask the 64,000 yen question, these kids wouldn’t have the faintest idea who he was.

“This man is very famous,” explains their tour guide desperately. “He’s a very famous actor who plays a very famous person in a very famous series.” He says this all with the characteristic vagueness of many Japanese tour guides, who have long since given up trying to get foreign tourists to remember people’s actual names.

The Americans nod excitedly and immediate start demanding to have their pictures taken with Satomi. Perhaps realizing that this is celebrity snapshots for the sake of it, and that none of them know who he really is, Satomi agrees with a weary smile. But he has the magnanimous charisma of a true professional, and the tourists go away happy, ready to tell all their friends that they met “someone really famous” while they were in Japan, and that he was “really nice”, whoever he was.

The peak rating for Mito Komon is 43.7 percent — a night in 1979 when almost half of all the TV sets in Japan were tuned to the show. Satomi knows that there are already plenty of people in Japan who know exactly who he is. San Francisco’s chance will have to wait.

This article first appeared in Newtype USA, July 2003, and was reprinted in Schoolgirl Milky Crisis. Mito Komon finishes its decades-long run on Japanese television this month.