Cinema always needs to be one gimmick ahead. You can watch stuff at home… ah, but if you want to see color, you have to go to a cinema. You can watch color at home… ah, but if you want amazing sound you have to go to a cinema. You can watch movies at home… ah, but if you want to see them earlier you have to go to a cinema. Every generation has its cinema-TV tensions, and two decades of consumer electronics have given many modern fans the chance to replicate much of the cinema-going experience in their own homes. The risk remains that audiences simply won’t leave their houses to go to see a film. With movie-going manners at an all-time low, are we really surprised?

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