“…a brilliant juggling act on a tightrope between anthropology and sociology, which manages to keep ideas in the air from soft power to difference feminism, nation branding and emotional labour. This could have all too easily gone very wrong, but Puppets, Gods and Brands will be welcomed by an entire generation of students trying to talk their supervisors into taking animation seriously.”

Over at All the Anime, I review Teri Silvio’s Puppets, Gods and Brands, out now from the University of Hawaii Press.